t’s everything you love about Maker’s Mark with a whole lot more to love. Our founder himself, Bill Samuels, Sr., was the first fan of this high proof bourbon. Bill liked to tuck a little 101 aside for friends and special occasions. And for a long time, this was the only way you could experience these intensified notes of caramel and spice brought on by the higher proof – yet matched with that familiar Maker’s Mark® smoothness. Now – at special times during the year – this limited release is available for you to share with guests of your own. Learn about how the whisky at the core of Maker’s Mark® 101 is brought to life below.